Mary-Kate and Ashley vs. the Tabloids

We are officially on the road to New York Minute! In our next few episodes, we will cover the press & publicity tour that Mary-Kate and Ashley went on in 2004 ahead of their much anticipated theatrical release, New York Minute.

And our first stop is the press that Mary-Kate, Ashley and their team didn't have much control over: the tabloids. In 2004, celebrity gossip magazines were at the peak of their popularity and ruthlessness: Britney Spears was dating Kevin Federline, Brad Pitt and Jennifer Anniston were about to get divorced, and Paris Hilton was Hollywood's it-girl. The profits were white hot, and they had their eyes set on their next targets: the Olsens.

Since this is an extremely delicate topic that we weren't thrilled about diving into, we decided the best way to approach it would be to go directly to the source. We purchased 6 tabloids from 2004 on eBay and thumbed through each one to examine *how* the tabloids talked about Mary-Kate and Ashley instead of dwelling on *what* they talked about, since we all know it was all trash. We track the progression of the stories, the sources they site, and the pictures they pull. We also contemplate the legality of talking about the sexuality of minors-- seriously, how is it legal?

We also take care to burn sage before and after opening these magazines, being mindful of the dark energy they possess. Please take care while listening to this episode.

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